A GROWING BRAND
A BORN TRENDSETTER
DONGPENG MARKS ITS SIXTH EXPEDITION AT CERSAIE 2018
大國(guó)品牌，世界風(fēng)行
東鵬再次代表中國(guó)出征意大利博洛尼亞展
The world’s foremost and prestigious convention showcasing the state-of-the-art trends in ceramics, bathroom design and furniture.
It attracts an astonishing 111,000 visitors around the globe and close to 900 exhibiting companies from 41 countries in 2017, with 30% of the exhibitors and 50% of the trade visitors coming from abroad.
Attendees include architects, designers, retailers, contractors and installers, etc.
Dongpeng has been attending the Cersaie Exhibition for six consecutive years from 2013 to 2018.
A Growing Brand Shapes the Trends
大國(guó)品牌引領(lǐng)潮流趨向
△The Growing of the Great Brand on CCTV
△President of Dongpeng Mr. He Xinming
at the Summit of The Growing of the Great Brand
As the most dedicated platform for the experts from ceramics and building industry, Cersaie has pooled the greatest minds and ideas ever and led the trends worldwide. Likewise, as the leading ceramic giant in China, Dongpeng has been always at the forefront of the domestic market and setting trends nationwide which others scramble to follow. This year, as a Growing Brand, Dongpeng shapes the trend again for the sixth consecutive years at Cersaie 2018.
作為世界上最受關(guān)注、最專(zhuān)業(yè)的建材盛事之一，意大利博洛尼亞展匯聚了來(lái)自世界各地建陶行業(yè)的杰出品牌，引領(lǐng)著世界潮流。作為中國(guó)建陶行業(yè)的領(lǐng)軍者，東鵬一直影響著行業(yè)發(fā)展，走在時(shí)尚前沿。2018年9月，東鵬第六次驚艷亮相意大利博洛尼亞展，向世人證明大國(guó)品牌的魅力。
The Upgrade in Design and Experience:
Dongpeng Hotel
設(shè)計(jì)升級(jí) 創(chuàng)享品質(zhì)
輕奢酒店風(fēng)凸顯工程實(shí)力
Hall 15 E35-F36,
Bologna Fair Center, Bologna, Italy
The Southeast Asian hospitality industry has a strong impact on Asia’s development, featuring distinct regional and cultural traits. The mainstream culture of Southeast Asian hotels is greatly different from the grandeur of American hotels and the refined style of European humanism. Instead, its core design philosophy is affected by naturalism, local culture and climate, delivering a message of pureness and nature, peace and harmony. At Cersaie 2018, Dongpeng will join hands with innovative designers in bringing the accessible luxury Southeast Asian hotel to our customers.
東南亞酒店業(yè)在亞洲頗具實(shí)力，在世界各個(gè)區(qū)域的酒店文化中也獨(dú)樹(shù)一幟，有著鮮明的地域文化特征。與美國(guó)酒店的宏大奢華及歐洲酒店注重人文原創(chuàng)的精致風(fēng)格有所不同，東南亞酒店設(shè)計(jì)的理念受自然主義本土文化和氣候等原因的影響，更加強(qiáng)調(diào)一種清新自然、開(kāi)放平和的獨(dú)特享受。此次東鵬將聯(lián)手創(chuàng)意設(shè)計(jì)團(tuán)隊(duì)，打造高端東南亞度假酒店風(fēng)格，旨在為客戶(hù)帶來(lái)全新的空間體驗(yàn)，品味卓越實(shí)力。
Highlights of the Show to Watch Out
現(xiàn)場(chǎng)盛況 驚喜不斷
On 24th September, the Cersaie 2018 marked its grand opening at the Bologna fair center. The Dongpeng hotel, new product series and interactive activities stole the show and attracted numerous visitors around the world. It also inspired a great deal of highly demanding architectural and interior design projects.
盛會(huì)現(xiàn)場(chǎng)亮點(diǎn)不斷，東鵬憑借東南亞高端度假酒店風(fēng)設(shè)計(jì)、新品系列和創(chuàng)意有趣的現(xiàn)場(chǎng)互動(dòng)成為全場(chǎng)焦點(diǎn)，將極具風(fēng)情和韻味的亞洲東方文化帶到了美麗的博洛尼亞，挖掘眾多潛在商機(jī)。
During the show, a team of top architects and interior designers from Italy as well as the professional media members from Ceramic Town Weekly（CTW， a local media in Foshan, China）highly appreciated our booth and exchanged in-depth views on design, image improvement and global branding, etc.
展會(huì)期間，由意大利頂級(jí)建筑師、室內(nèi)設(shè)計(jì)師和陶城報(bào)團(tuán)隊(duì)組成的專(zhuān)業(yè)評(píng)審團(tuán)蒞臨現(xiàn)場(chǎng)，現(xiàn)場(chǎng)點(diǎn)評(píng)。豪華的設(shè)計(jì)師團(tuán)隊(duì)由四家意大利頂級(jí)設(shè)計(jì)工作室的代表組成，分別來(lái)自Lombardini22工作室，Matteo Thun & Partners工作室，STUDIO CR34以及Seminato Mercadante工作室。他們對(duì)東鵬展位的設(shè)計(jì)給予了高度贊許，并就東鵬提升品牌形象和國(guó)際影響力等方面進(jìn)行深入探討。
Creative brand marketing has always been speaking for Dongpeng’s International core competitiveness and made it stand out of the crowd for the past 46 years. We launched a marketing activity on Facebook named My DP style which tipped the scale in favor of expanding our brand exposure.
創(chuàng)意品牌營(yíng)銷(xiāo)一直都是東鵬國(guó)際核心競(jìng)爭(zhēng)力的體現(xiàn)。此次，我們結(jié)合社媒FACEBOOK的流量?jī)?yōu)勢(shì)在展位發(fā)起了一場(chǎng)“我的DP酷型”線下互動(dòng)體驗(yàn)，現(xiàn)場(chǎng)人流絡(luò)繹不絕，紛紛參與活動(dòng)贏取精美禮品，在社媒上極大地提高了東鵬品牌的曝光率和觸及度。
Coming Soon
One More Surprise Worthy of Expectation
匠心巨獻(xiàn) 盡在未來(lái)
During 15th-19th October, Dongpeng sincerely invites you to visit us at the 124th Canton Fair in Pazhouzhou International Exposition Center, Guangzhou. You can’t miss it!
10月15-19號(hào)，東鵬誠(chéng)摯邀您參與第124屆廣交會(huì)，大國(guó)品牌，魅力詮釋?zhuān)什蝗蒎e(cuò)過(guò)！
