△LiQi, Senior Director of 3VJIA Overseas Business Dept.(Left) and Ye Weixian,Sales Director of Dongpeng International Business Dept.(Right)
△三維家海外業(yè)務(wù)部高級(jí)總監(jiān)李頎（左）和東鵬國(guó)際營(yíng)銷(xiāo)中心經(jīng)銷(xiāo)渠道總監(jiān)葉偉賢（右）
隨著國(guó)內(nèi)市場(chǎng)趨于飽和，品牌間競(jìng)爭(zhēng)加劇，越來(lái)越多家居企業(yè)開(kāi)始布局海外市場(chǎng)。但突如其來(lái)的疫情給出口企業(yè)帶來(lái)銷(xiāo)售受限、客戶流失、市場(chǎng)開(kāi)拓受限等困難和危機(jī)。東鵬作為中國(guó)陶瓷行業(yè)領(lǐng)先品牌以及最大的陶瓷生產(chǎn)商之一，從2002年開(kāi)始進(jìn)軍國(guó)外市場(chǎng)，產(chǎn)品出口全球6大洲106個(gè)國(guó)家和地區(qū)。近日，東鵬海外與三維家AIHOUSE達(dá)成戰(zhàn)略合作，旨在營(yíng)銷(xiāo)前置并以綁定前端設(shè)計(jì)師渠道，賦能中國(guó)設(shè)計(jì)，賦能全球經(jīng)銷(xiāo)客戶，為后端海外經(jīng)銷(xiāo)商門(mén)店?duì)I銷(xiāo)提供技術(shù)和平臺(tái)賦能支持，雙方資源共享，共同拓展海外市場(chǎng)。
As the domestic market has become saturated and competition among brands hasintensified, more and more home furnishing companies have begun to develop overseas markets. However, the Covid_19 epidemic has brought challenges to export companies, like sales backlash, loss of customers and difficulties in market development. Recently, Dongpeng, as a leading brand in Chinese Ceramic Industry, has reached a strategic cooperation with 3VJIA AIHOUSE, in order to take a step forward in marketing by taking advantage of designer channels to empower overseas distributors and China Design. The two sides willjointly expand overseas markets under the principle of sharing resources.
Co-Branding Makes a Breakthrough on StrategicChannels
異業(yè)賦能 海外戰(zhàn)略渠道突破
東鵬已與三維家在國(guó)內(nèi)建立長(zhǎng)期合作，此次海外市場(chǎng)雙方再次合作，旨在強(qiáng)強(qiáng)聯(lián)合、資源共享、渠道突破。作為行業(yè)內(nèi)專(zhuān)業(yè)家居建材設(shè)計(jì)軟件提供商，AIHOUSE設(shè)計(jì)師用戶群體龐大且優(yōu)質(zhì)，而且自帶眾多業(yè)主、地產(chǎn)采購(gòu)商等終端客戶；同時(shí)，AIHOUSE品牌館已打通鏈接廠家、設(shè)計(jì)師和采購(gòu)商的前后端服務(wù)，可為東鵬海外終端展示提供新型技術(shù)支撐，有效提升東鵬在海外的配套服務(wù)。
Dongpeng has established long-term cooperation with 3VJIA in domestic market. This overseas strategic partnership aims to form strong alliance, promote resource sharing and make breakthroughs on sales channels. As a professional home building design software provider, 3VJIA AIHOUSE is home to numerous outstanding designers,developers and house owners, etc. 3VJIA AIHOUSE has connected manufacturers,designers and buyers, providing new technical support for Dongpeng overseas distributors in terms of product display and marketing supports.
3VJIA AIHOUSE
三維家AIHOUSE簡(jiǎn)介
著眼全球布局，三維家海外版AIHOUSE以在線3D云渲染、云設(shè)計(jì)、云管理等多項(xiàng)技術(shù)為依托，融合設(shè)計(jì)、展示、品牌館、供應(yīng)鏈及前后端等行業(yè)全流程解決方案，加速拓展海外市場(chǎng)，賦能全球家居產(chǎn)業(yè)。AIHOUSE不僅提供設(shè)計(jì)工具，同時(shí)通過(guò)整合全球設(shè)計(jì)師及家居品牌供應(yīng)鏈，以設(shè)計(jì)師虛擬店鋪、設(shè)計(jì)方案分享、品牌、產(chǎn)品、場(chǎng)景購(gòu)等內(nèi)容呈現(xiàn)營(yíng)造家居生態(tài)平臺(tái)，通過(guò)前端設(shè)計(jì)師、店鋪活動(dòng)、營(yíng)銷(xiāo)事件為觸點(diǎn)激活終端用戶，促成交易轉(zhuǎn)化。
目前，AIHOUSE現(xiàn)已在全球擁有數(shù)千優(yōu)質(zhì)設(shè)計(jì)師用戶，合作伙伴覆蓋法國(guó)、馬來(lái)西亞、印度尼西亞、泰國(guó)、印度、菲律賓、臺(tái)灣等國(guó)家和地區(qū)。
AIHOUSE is entering the global market at afaster pace with its technology in cloud designing and rendering, and its integrated solutions in connecting design and manufacturing. AiHouse is building a platform where it provides powerful design software and connects designers and global supply chain. It nurtures and converts leads by offering multiple touch points to consumers such as designers' virtual stores, design inspirations sharing, online promotion events and photorealistic virtual interior scenarios. So far, AIHOUSE has thousands of professional designer users worldwide, and has business partners in France, Malaysia, Indonesia,Thailand, India, Philippines and Taiwan.
此次戰(zhàn)略合作，也印證了海外眾多專(zhuān)業(yè)設(shè)計(jì)師對(duì)東鵬品牌和產(chǎn)品的高度認(rèn)可，對(duì)“中國(guó)設(shè)計(jì)”頗具信心，相對(duì)于行業(yè)內(nèi)常聽(tīng)到的“意大利設(shè)計(jì)”，“西班牙設(shè)計(jì)”，東鵬一直堅(jiān)信我們應(yīng)當(dāng)有勇氣、有魄力去打造和賦能“中國(guó)設(shè)計(jì)”。今后，東鵬國(guó)際將計(jì)劃向海外經(jīng)銷(xiāo)商推介AIHOUSE軟件，協(xié)調(diào)提供軟件使用培訓(xùn)，借助平臺(tái)開(kāi)拓設(shè)計(jì)師渠道，觸達(dá)更多精準(zhǔn)客戶。
This strategic cooperation also confirmed the high recognition of Dongpeng brands and products by professional designers overseas. Dongpeng is always quite confident in "China design" and believed that compared with the"Italy Design" and "Spain Design" that are often heard around us, we should have the courage to create and envision "China Design".In the coming months, Dongpeng International will introduce AIHOUSE software toits overseas distributors and provide relevant trainings for the purpose of reaching more target customers.
Partof Dongpeng Overseas Showrooms
東鵬部分海外門(mén)店
三維家AIHOSUE官網(wǎng)
3VJIA AIHOUSE Website
https://www.aihouse.com/